Do you know of a project that has achieved social media greatness? Are you a member of the team that just produced an amazing SMM campaign that is already proving out BIG ROI? Did your SMM campaign raise brand or product awareness and increase consumer affinity toward the brand or product? Did your social media marketing...
read moreChallenge: Autodesk, a 2D and 3D design software provider, was preparing to launch the latest release of its flagship product, AutoCAD 2010. Many of the company’s beta testers are also bloggers, and in the past they had blogged about product launches; however, often times they critiqued the company for bugs not fixed and...
read moreTravel products are a high risk purchase – there is no way to test-drive, refund or resell a vacation. Where to stay, where to eat, what to see and what to do – personal tastes and travel preferences are different. GoSeeTell Network developed a concept for Travel Portland that allows visitors to get recommendations from...
read moreProject Overview In April 2008 Tillamook County Creamery Association asked its Agency of Record, Conkling, Fiskum & McCormick (CFM) to come up with “big ideas." CFM recognized the opportunity to engage Tillamook’s best customers online and encourage brand advocacy to grow new customers. A social networking strategy...
read moreWorking closely with the Tostitos & Facebook teams, we created an Amazing Race-style competition campaign for two $100,000 scholarships around the 2008 Fiesta Bowl. This was a national, integrated campaign program that included: – Set of custom Facebook Pages & Applications to manage contest & user-generated...
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