Challenge: Autodesk, a 2D and 3D design software provider, was preparing to launch the latest release of its flagship product, AutoCAD 2010. Many of the company’s beta testers are also bloggers, and in the past they had blogged about product launches; however, often times they critiqued the company for bugs not fixed and...
read moreTravel products are a high risk purchase – there is no way to test-drive, refund or resell a vacation. Where to stay, where to eat, what to see and what to do – personal tastes and travel preferences are different. GoSeeTell Network developed a concept for Travel Portland that allows visitors to get recommendations from...
read moreProject Overview In April 2008 Tillamook County Creamery Association asked its Agency of Record, Conkling, Fiskum & McCormick (CFM) to come up with “big ideas." CFM recognized the opportunity to engage Tillamook’s best customers online and encourage brand advocacy to grow new customers. A social networking strategy...
read moreWorking closely with the Tostitos & Facebook teams, we created an Amazing Race-style competition campaign for two $100,000 scholarships around the 2008 Fiesta Bowl. This was a national, integrated campaign program that included: – Set of custom Facebook Pages & Applications to manage contest & user-generated...
read moreThe travel industry has suffered during this recession, so in order to increase sales during a down economy we had to get creative with how we attracted businesses. It was time to get extremely proactive and start reaching out to customers, versus them seeking us out. We wanted to connect with people who just started thinking about...
read moreThe Twitalyzer is an analytics application built by Web Analytics Demystified that sits on top of Twitter. There are a variety of uses for the Twitalyzer, but most people use it to track their use of Twitter over time, benchmarking themselves against other Twitter users, and helping to determine which social media strategies are...
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