Winner 2009 – Wildcard – GoSeeTell Network

Travel products are a high risk purchase – there is no way to test-drive, refund or resell a vacation. Where to stay, where to eat, what to see and what to do – personal tastes and travel preferences are different. GoSeeTell Network developed a concept for Travel Portland that allows visitors to get recommendations from peers using micro-blogging site Twitter.com the Portland Twisitor Center. The concept is very simple: visitors can ask questions about Portland on Twitter and just add the hashtag #inpdx to their tweet. Travel Portland (@travelportland) answers these tagged questions do Portland locals and other visitors. Every day between 5 and 25 questions are asked and answered this way, many within minutes of being posted on Twitter. This crowd-sourcing of visitor information allows Travel Portland to highlight the diversity of the city and benefit from the Twitter buzz by using Twitter in a unique way. As part of managing the entire social media strategy for Travel Portland, GoSeeTell staff handles the @travelportland Twitter account and answers questions from visitors. Prior to the launch of the Twisitor Center GoSeeTell tested several hastags before selecting #inpdx (distinct yet simple), identified Twitter users in Portland who know the city and are passionate about it, reached out to these users and asked them to support the concept. For the launch several other social media sties were used, e.g. photos on Flickr and a YouTube video explaining the concept. The buzz created and the service provided by the Twisitor Center have made the @travelportland account the most popular destination Twitter account in the world with more than 5,000 followers. Since the launch other cities have started using hashtags on Twitter to help visitors. GoSeeTell developed http://www.twisitorcenter.com that lists all destinations that have an official Twitter presence.

Your Social Media Awards

REGISTER NOW

Submission Form

2009 Winners

Social Media