Project Overview In April 2008 Tillamook County Creamery Association asked its Agency of Record, Conkling, Fiskum & McCormick (CFM) to come up with “big ideas." CFM recognized the opportunity to engage Tillamook’s best customers online and encourage brand advocacy to grow new customers. A social networking strategy was developed to accelerate existing online conversations among those that had an affinity for the brand and take the company into its second century. Fortunately, Tillamook® Cheese has a large base of passionate fans. They had begun sharing their affection for the brand on the Web, posting videos of their trips to the Tillamook Cheese Factory on YouTube, adding photos of their favorite recipes on Flickr, or blogging about their love of Tillamook. By early 2008, 400 Facebook members had joined fan-started Tillamook Cheese groups. Social networks offered the opportunity for those who share this common passion to come together in a central location. CFM set to create a space for Tillamook’s fans to connect in a community in an effort to supercharge the brand’s enthusiasts. While consumers trust other consumers most, they also want the companies they are talking to or about to listen. CFM wanted to engage Tillamook’s best customers to deepen the connection they had with the brand and encourage advocacy. For a full overview of the project, visit http://www.tillamooksocialmedia.com/
Blog Post Praising Tillamook Twitter: http://weiwardgirl.wordpress.com/2009/03/09/follow-me-for-a-prize/
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