2009 Winner – Next Big Thing – Web Analytics Demystified

The Twitalyzer is an analytics application built by Web Analytics Demystified that sits on top of Twitter. There are a variety of uses for the Twitalyzer, but most people use it to track their use of Twitter over time, benchmarking themselves against other Twitter users, and helping to determine which social media strategies are working (and which are not.) A byproduct of the Twitalyzer is our list of the 100 most influential people in Twitter—an evolving list of Twitter users ranked by average influence as calculated using Web Analytics Demystified’s definition of influence. We have provided a screen-shot showing the 100 most influential Twitter users in Portland, Oregon. If you Twitalyze yourself you will get a variety of scores including influence, your signal-to-noise ratio, your generosity, velocity, and clout. You will also get to see how these scores and a dozen others (followers, friends, updates, retweets, references, retweeting, etc.) change over time. You can even use the Twitalyzer to explore the URLs and hashtags you and other people are using. Currently Twitalyzer is tracking nearly 50,000 individual Twitter users. Twitalyzer is also used to power Twitalyzer SEARCH (http://search.twitalyzer.com) and Twitalyzer BRAND (http://brand.twitalyzer.com). The Search application adds influence scores to Twitter Search and the Brand application provides Twitalyzer-type data for companies, brands, and products. Twitalyze yourself at http://twitalyzer.com or your brand at http://brand.twitalyzer.com

http://blog.twitalyzer.com/2009/03/reviews-of-twitalyzer/

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